Digital Welcome Kit

Showing off your RepairPal Certification:

RepairPal Certification calls out your dedication to fair pricing and high-quality work. Our goal is to make it easier for you to show off your Certification to potential customers at all stages of the car repair process. 

In this digital welcome kit, we have compiled some resources and assets that will be useful to you. We encourage you to use as many of these as possible to reinforce our partnership and build trust with your customers. 

You can also expect to receive your physical welcome kit in the mail in the coming weeks.

Here's what we'll be covering: (Click to drop down to section)

  1. RepairPal Logos & Brand Kit
  2. Management Prep Kit: How to Engage your team
  3. RepairPal Talk Tracks
  4. Sample Social Media Posts
  5. Estimator QR Codes
  6. Estimator Widget
  7. Digital & Print Assets
  8. Physical Welcome Kit & Signage

RepairPal Logos and Brand Guide

Our logos are available for you to use on your dealerships branded materials. We've created a brand guide that goes over how and where the logos can be used.

Download our brand guide

Standard Logo


Fair Price Guarantee Logos


Management Prep Kit: How to Engage your Team

The easiest way for your dealership to see success with RepairPal is by having your Service Advisors & BDC team use our tools on a regular basis. We've created this Management Prep Kit as a brief guide on how your management team can introduce RepairPal to their teams.

Download the Management Prep Kit


RepairPal Talk Tracks

These documents were created to provide your service advisors & BDC team with the scripts needed to be able to book appointments over the phone and sell service in lane.

Ways in which this can help:

  • Overcome consumers’ main reason for not getting work done, price perception.
  • Share how to use RepairPal for efficiency and a better customer experience.
  • Convert more phone calls to appointments.
  • Empower advisors to sell more work, the first time.
  • Establish confidence with the customer, reduce anxiety through education.

Download the Service Advisor talk tracks

Download the BDC talk tracks


Sample Social Media Posts

Using social media is great way for you to inform your community and customers that you are RepairPal Certified. By highlighting your fair pricing, you'll be building trust with potential customers, while reinforcing the relationship you have with your current ones. 

Sample Social Media Posts

We recommend creating content on your company's social media platform and tagging RepairPal to build trust. You can include your own images (we recommend taking photos of your RepairPal signage), or the ones we offer to complete your post.

Don't forget to link to your appointment scheduler, or to the RepairPal Estimator as a call to action!

Posts:

As a @RepairPal Certified facility, our repair pricing is always within the range provided by the Fair Price Estimator.™ Https://Repairpal.Com/Estimator

#RepairPalCertified #FairPriceGuarantee

We strive to bring transparency to auto repair, and help you feel confident that you've got a fair price. That's why we have partnered with @RepairPal to independently certify our Dealership's service department and repair pricing!

#RepairPalCertified #Transparancy

We are @RepairPal Certified, meaning we work with a trusted third-party network called RepairPal that validates that our pricing is fair. You can get an estimate on your next repair by visiting Https://Repairpal.Com/Estimator.

#RepairPalCertified #FairPriceGuarantee

Note: You can replace our website with a callout to the Estimator Widget if you have it installed!

Images:

These sizes work for all social media platforms:

Estimator QR Codes

These QR codes will take you and/or your customers directly to the RepairPal Fair Price Estimator™. Feel free to add them to your marketing materials as you see fit.

It can also be found at www.repairpal.com/estimator.


Estimator Widget

Your dashboard includes easy to install tools that can be used on your website, demonstrating your dedication and commitment to high standards. 

Using the Estimator widget on your website links back to your dealer profile and helps boost its rankings. 

To access the widget:

1: Access the Estimator Widget by clicking " Estimator" under the " Widgets" tab on the top bar of your Dashboard.

2: Customize your own theme. We recommend personalizing your widget theme to match your dealership. We can also switch out the default vehicle to any make/model, and we can lead customers to the scheduler on your website!

3: Copy the HTML code and paste it on your website or replace the existing widget code you have for the newest version. 

Digital & Print Assets

We are happy to offer custom co-branded assets for your dealership. This is a great way to communicate that you're RepairPal Certified with customers, while keeping your branding & imagery. 

These will be shared with you via email in the upcoming weeks, so keep an eye out!

Examples:

Postcard: This can be sent out to your customers to highlight your commitment to fair pricing.

Flyer: This can be distributed to customers at any point during the sales or service process.

Business Cards: These can be attached to you RO's or handed out to customers. 

Download the Business Card File

Website Banners: These can be added to your website to show off your fair pricing. 

Download this banner

We also offer custom banners to match your branding. Please reach out to your customer success manager for more information.


Physical Welcome Kit & Signage

Our physical welcome kit will contain the following items, making it easy for you to showcase your certification at your dealership!

Welcome Kit Items:

Desk Signs

These should be put on each Service Advisor's desk as a way of reminding customers of your Fair Price Guarantee and offering them an estimate.

Window Clings

This 3” x 8” static decal will cling to any glass door or window, facing outward.

Customer Facing Poster

This can be hung up on the wall in your service drive waiting room / lobby, or wherever you see fit.

Monitor Cards

This can be taped to your advisor's computer monitors to provide easy access to the estimator. The orange side should face customers, and the blue side should face the advisor.

Standard Sign

This PVC sign can be hung up outside of your dealership.

Framed Certificate

This is your official RepairPal Certification certificate, and can be displayed where you see fit.

BDC Mousepads

These include our Estimator Talk Tracks and can be placed on BDC desks.

Talk Tracks Poster

This contains our Estimator Talk Tracks and should be displayed in your BDC office, or wherever your BDC team is located.

Sticky Notepads

We've provided you enough for your Service Advisor and BDC teams. These can be distributed and used as needed.

Pens

We've provided you enough for your Service Advisor and BDC teams. These can be distributed and used as needed.

3' x 8' Vinyl Banner (By Request Only)

This can be hung up outside of your dealership or within your service drive.

We also offer a custom 3x8 vinyl banner that you can order at anytime by reaching out to your Customer Success Manager. We can Replace the "our dealership" with your dealership's name.

If at any point you need additional signage for your dealership, you can let your customer success manager know!